Hi 
I’ve always loved video games 
, and I’ve always been fascinated by the power of brands & the influence of marketing.
Growing up in India 
, I experienced TV with hypnotized eyes. And it wasn’t just the games and cartoons. It was the commercials—the brands, visuals, copy, editing, all of it fascinated me. 
Obviously marketing has changed since then, but I love the way it’s transformed. 
I love the fact that people can see right through the B.S. now 💩, so you have to create a better product, a more human-focused service, a more captivating story.
Make something awesome 
and it becomes a huge part of the marketing all by itself. Don’t forget to be transparent too.
I’ve also got an almost unhealthy obsession with everything digital, social and tech, which means for me marketing is more fun than ever. Plus, I love brands, consumer trends and behaviors… and UX. 
Okay, design, too—but don’t ask me to draw something you’ll recognize. I just have a decent feel for knowing what works.
I am currently the Chief Marketing Officer @ Zimpler ⚡️on a mission to simplify the way money moves .💸
Ex-
🎮 Electronic Arts
Codemasters
V-Street
UTV
Hungama
🏡 Göteborg, Sweden 🇸🇪
